![]() ![]() ![]() Neither of Aster’s previous middle-grade novels published in 20 had the amount of success - or hype - as “Lightlark” had buzzed, so then the waiting period began to set in for the books to be printed and to get an official release date. “I have seen BookTok be kind of a level playing field because like anything can go viral. “I’m Latina, I’m Colombian, and unfortunately, books from POC authors don’t necessarily always get the strongest publisher support,” she said. ![]() I was able to kind of shout into the dark void of the Internet and say ‘Hey, would you read this?’ And like a million people were able to shout back like, ‘Yes, we would.’”Īster walked away with a six-figure advance from Abrams Books as part of a two-book deal - nearly unheard of for a first time young adult author. “The thing that I’ve learned from TikTok is that it’s almost like a market validation tool, or that’s at least what I used it for. “So (TikTok) really gave us leverage,” she said. And because of the user interest suggested by that TikTok data, the novel went to auction between a handful of remaining publishers. But the next morning, she checked TikTok, and it had over a million views and thousands of comments asking how to purchase the book and how to read it. ![]()
0 Comments
Leave a Reply. |